01
Gain control over mobile app source installation
📱 How to find out where users are installing your app from?
📊 How to measure installation sources via website, social media, advertising or SMS?
🤔 How to deal with restrictions on iOS and Android?
02
Why book this workshop for your team?
🔹 The marketing team will get clear data for decision-making
📉 Avoid blind spots in installation measurement
⚙️ Practical setup demonstrations
I will help your team effectively measure and optimize mobile campaigns, leading to better return on investment.
Measuring mobile installs is not easy. Both Apple and Google are tightening their user tracking requirements, and if you don't have tracking set up correctly, you're missing out on key data.
03
What will you learn at the workshop?
📌 How to determine the source of mobile application installation?
📌 How to redirect users to the App Store & Google Play and still specify the installation source?
📌 How to determine the sources of mobile application installation from the website?
📌 What is the difference in installation resource measurement on Android and iOS? How to deal with it?
📌 What is GAID, IDFA, ATT? And what is it all for?
📌 What is SKAN? How do I set up SKAN?
📌 How do AppsFlyer and Google Analytics 4 relate to all of this?
04
Who is the workshop intended for?
💡 Web analysts and data specialists
🎯 Marketing and advertising agencies
📊 Internal analytics teams in companies
If you care about mobile apps, advertising, or analytics, this workshop is for you.
Who will guide you through the workshop?
Michal Novacek
I help companies understand and properly set up mobile app measurement to get clear and accurate data for better decision-making.
I am trusted by companies like
